Changing the school curriculum of an entire country is no small undertaking but these are the lofty goals of Canada 2067. The world is changing quickly and in order for our kids to keep up with an ever-evolving world, a STEM education gives them the strongest grounding. This was (and is) a wide-reaching and bold campaign that stretched from brand creation, project guidelines, a content-heavy site, social content to gather public sentiment, all the way up to national Canada 2067 conferences to socialize the plan. The brief was to create an engaging DM piece to illustrate how the career ad network can help hiring professionals reach their exact target market.