Following on from the success of the “Conquering Cancer One Breakthrough at a Time” campaign we sought to move beyond simply showcasing the innovation and breakthroughs made by the researchers, surgeons and doctors at the Princess Margaret and dig into the creative, abstract and brilliant thought processes that lead to the breakthroughs themselves. The goal being to showcase the unique environment and collection of cancer experts at the Princess Margaret that make it best suited to turn donations into life-changing cancer breakthroughs – The outcome is “The Art of Conquering Cancer” campaign.