McCain’s portfolio of frozen and dessert products had traditionally sold themselves – at least they had done so with very little effort. Recently, stronger competitors and a shifting consumer palette had left sales flat. To counter this we proposed a steady stream of engaging content to reinforce the product brand promises.

Brand recognition scores and consumer engagement figures were successfully elevated – through a behind-the-scenes look at the people who farm and produce their products, the simplicity of the ingredients and Canada’s general love of McCain home-grown products – leading to a lift at the checkout.