While Nissan North America’s sales were strong and vehicle continually improving, their digital support for existing owners had languished. Nissan customers had limited tools to connect directly with their vehicles or with Nissan. Conversely Nissan as a brand had limited means to connect directly with customers to grow their lines of business – service support, aftermarket parts, warranty extensions, etc… I led a team that worked directly with the Nissan client in Nashvile, TN to reimagine and build an owner’s portal that would set the brand apart.