Canada’s biggest grocery chain was launching a ‘smart’ loyalty program and they needed a unique visual brand and an effective online platform. The unique logo I conceptualized became the program brand identity and formed the basis of the look and feel of the custom icon package that I created for the brand.

The feature-rich website got an honest upmarket aesthetic with its combination of raw food photography and textured design touches. The immense UX, UI and IA for this site were almost a year in the making and a one-of-a-kind endeavour for a personalized rewards program in Canada at the time.

Awards:
• Bronze CMA
• Silver DMA
• Promo Award