There’s nothing like the feeling of getting a new car. But if you have to wait for your car to come all the way from Germany, how do you keep the excitement alive? MyAudi Tracker is a fully personalized site that gives customers real-time updates on their Audi as it travels from the factory to their driveway. It incorporates tons of behind-the-scenes videos, images and information bites, so Audi drivers can see for themselves how their vehicle comes to life.

• Outgoing email click-through rate of 55%
• 40% of site visitors watch the videos
• 90% click to hear the sound of their vehicle’s engine
• 75% track the shipment of their vehicle across the Atlantic

Awards:
• 2 x Gold CMAs
• Silver DMA
• Webby Nomination